Lacoste embraces unbeatable style and irrepressible energy when it proudly unveils the all-new L003 Neo at its recently opened store in Foot Locker’s Glorietta 3. In a neon yellow colorway, rapper Al He James wears his All Black colorway, while model Jessica He Yang flaunts his pink colorway in monochrome.
The immersive event aptly demonstrated the multifaceted nature of footwear, redefining fashion standards while highlighting its versatility through virtual catwalks, tennis and rhythm games.
L003 Neo pays tribute to the pioneering work of its founder Rene Lacoste, completely breaking the rules of how fashion and sport can and should merge. It’s a fresh vision for the future that takes the conversation to a whole new place.
The L003 Neo is a boundary-breaking moment and an inspiration for a new kind of sneaker. A key inspiration comes from the tennis ball. The tennis ball crosses lines, crosses divisions, bounces across time, always in motion, pinging across the court, embracing constant change, constant innovation, bold acceptance and radical modernity. Shoes are equally energetic, transitioning from court to street, sport to fashion, previous to next.
This dynamic lifestyle sneaker features a neoprene and mesh upper, an intricate lace closure, eye-catching perforations and bold Lacoste branding on the sides. In addition, the crocodile shines from the side heels. The shoe is grounded by a very modern chunky outsole.
The L003 Neo comes in the Neon Yellow Hero colorway. This pays tribute to the dynamism of his tennis ball and Lacoste’s rich history as a leader in the sport. To ensure maximum choice, there are also bright and sophisticated options, such as stylish monochrome pinks and turquoises for women, as well as options in classic hues, such as all black and timeless khaki for men.
The shoe is featured in a vibrant campaign featuring L003 Neo ambassadors, K-pop singer Somi Jeon and rising supermodel Jinyoung Park.
Lacoste takes a bold and original approach to the fusion of fashion and sport. Her new L003 silhouette fuses the best of both worlds, colliding and mixing details, references and heritage into a new amazing shoe designed for modern living. The goal is to redefine the code and embrace fashion while celebrating the technical brilliance of sportswear and the culture of the court. The L003 Neo has the features and concepts of high-fashion footwear with the comfort of performance wear.
In the Philippines, the L003 Neo is available in Lacoste stores, online at lacoste.com.ph and at Foot Locker.
