Travel drives consumer use of digital tools

Consumer engagement in the connected economy continues to gain momentum, as new PYMNTS research finds app and platform usage registered double-digit growth in January.

The Connected Economy™ Monthly Report: Digitally Divided — Work, Health and the Income Gap, survey of more than 2,700 U.S. consumers, led by 14% increase in travel and transportation-related spending played a role.

Both of the most used app types have different usage patterns, widening the gap between income levels of those who use apps and websites to procure and pay for goods and services. One of the few interests in distress, the rise in travel app usage isn’t completely unexpected.

“The most notable increase we have seen is the use of digital to support travel and commuting needs, using apps, aggregators and platforms to help with everything from commuting to vacation planning. percentage of consumers,” the study said. “On average, 14% more consumers reported using these types of digital tools in January 2023 than he did a year ago.”

Consumers are also using these tools more to plan and book their vacations, with data showing that “there is a 16% increase in consumers checking travel information online and a share of buying flights online. was up 16% year-on-year.”

The use of apps to find the lowest gas prices has also increased, and remains high despite a drop from the national average of $5 a gallon in June.

“App usage for tracking and locating gas stations has seen the greatest increase,” the study found. “The percentage of consumers using gas station tracking apps has increased by 18% year-on-year, likely reflecting efforts to find the cheapest gas prices. [in the] area. “

Additionally, the use of social networking apps has grown significantly over the years.

“In total, 59% of US adults posted on social media and 74% viewed social media in January 2023,” the study revealed. “These shares are up 54% and 70% respectively from last year.“