When Kevin Systrom and Mike Krieger created the app, Like Instagram, they rode the wave of great technological change by building a simple utility. Since the iPhone has made smartphone photography so popular, the two created an app that offers free software filters to improve the look of your snapshots. Later came the social networking features that made Instagram one of the most successful consumer products he’s ever made. “For many people, Instagram was first a filter app and then a social network,” says Systrom. “It’s clear that the best social networks usually start out as utilities to do other things and grow over time into a social network of sorts.”
The founders have made a name for themselves in the tech world, beating out several similar photo apps. Rich — sold Instagram to Facebook in 2012. walk away following a disagreement with President of Meta Platforms Co., Ltd. With Mark Zuckerberg over Instagram’s direction, Systrom, now 39, and Krieger, 37, are back together to create something new. Artifact.