Sound Exchange CEO Michael Happe & JVKE talks about creator boom
Austin, Texas, March 8, 2023 /PRNewswire/ — SoundExchange, the premier music technology organization powering the future of music, is proud to announce its return to South by Southwest (SXSW). The SoundExchange team is ready to connect artists with fans, share innovative ways technology is driving the music industry forward, and enjoy a wide variety of live music. Austin.
Singer-songwriter, producer, and social media influencer, JVKE will be performing at this year’s SXSW convention in Austin, Texas, on a panel titled “Creator Boom: How the Industry Can Transform.” The discussion will be moderated by Billboard’s Kristin Robinson.
SXSW conference highlights include: Michael Happe, SoundExchange President and CEO, singer-songwriter, producer and social media influencer JVKE. During “The Creator Boom: How the Industry Can Transform,” Huppe and his JVKE gave Billboard Christine Robinson Learn about this new creator paradigm and how the industry is changing and must leverage new technologies to keep pace.You can catch the conversation with Thursday, March 16th, and 2:30 pm of Austin convention center Room 18CD.
“SXSW is always an exciting time, not just because of the music, but because of the strong conversations that take place, and I can’t wait to talk with JVKE about the future of music. Michael Happe, President and CEO of SoundExchange. “I am constantly inspired by his SXSW, advocating for fair compensation for creators and continuing his work pushing the boundaries of technology and data as the industry continues to evolve rapidly.”
JVKE started making TikTok videos with his family during the pandemic. In 2021, rhode island Native went viral with his single “Upside Down”. Multi-hyphenated artists began playing numerous instruments by the age of three. By high school, he was producing trucks. Powered by bouncy beats, sinuous guitars and unwavering hooks, his songs have amassed over 1.65 billion streams and over 35 billion views on YouTube, TikTok and Instagram. his debut album, This is ○○’s feeling (Vol. 1-4)reached number 56 on the Billboard 200, and the single “Golden Hour” reached number 10 on the Billboard 100 for 24 consecutive weeks on the chart. When she’s not making music, she’s always looking for new ways to interact with her over 10 million TikTok followers.
“The music industry is constantly changing thanks to social media. Artists can build fan bases, reach new audiences and bring their music directly to people simply by uploading it to the platform.” JVKE said. “So I’m excited to talk to you. Mike Happe about how both creators and the industry can change and catch up.”
Breakthrough Beats Vol. Ⅳ
SoundExchange’s Breakthrough Beats Vol. IV is dedicated to supporting and expanding the work that showcases the artists at SXSW 2023. Don’t miss live performances from Breakthrough Beats artists Victoria Canal, Barrie, Vision Video, The Garrys and more. Breakthrough Beats was created to champion and amplify the work of up-and-coming creators through artist-led events and digital content.
Other Places You Can Find SoundExchange at SXSW:
Activating the Artist Village Gift Lounge
Creators are invited to SoundExchange at the Artist Village Gifting Lounge. Monday, March 13thfinished Saturday, March 18th and Fairmont Austin Hotel (101 Red River Street). The indoor/outdoor location not only provides an opportunity for SXSW’s Official Showcase Artists to connect with SoundExchange and more, but it also provides a place to relax and recharge during the conference and festival. Creators can check their SoundExchange registration status, claim outstanding royalties, and take advantage of giveaways ranging from branded guitars to “on the roadside kits” to support creators on tour and more .
Neighboring Rights Dollar
SoundExchange is the world’s largest global neighborhood rights organization, with approximately 45% of the global market. Join SoundExchange Chief Technology Officer Luis Bonilla For discussion of related rights (international royalties that artists and rights holders can collect worldwide), Tuesday, March 14th, from 1:00pm to 2:00pm and German House at the parkside (301 E 6th St.). Bonilla Joins Host Rob Levine (Deputy Editor-in-Chief of Billboard), and panels containing panels Jürgen Soder (General Manager of Rights Audio), Eric Biermann (Managing Director of Peermusic Neighboring Rights) seeks conversations about the different income streams available to creators around the world.
FLOOD Fest
SoundExchange is thrilled to be back as a sponsor of the 7th annual FLOODfest. Thursday, March 16th, from 11 am.-18:00. and mohawk (912 Red River Street). The SoundExchange stage is 11:30 am and Victoria CanalThe stacked FLOODfest lineup includes Sudan Archives, Ekkstacy, Indigo de Sousasunflower beans, baby rose, Frost Children, Blondeshell, Sports Team, Barry, Civic, Goon. This event is 21+. FLOODfest is free to attend with an RSVP or valid SXSW music badge.
“FLOOD Magazine is thrilled to partner with SoundExchange for the second year in a row to sponsor the fantastic FLOODfest line-up. Alan Saltirana, CEO and Founder of ANTHEMIC Agency and FLOOD Magazine. “We look forward to continuing to showcase great artists and lead conversations about the future of music with SoundExchange.”
Keep an eye on the SoundExchange social channels for updates in the field throughout SXSW.
About sound exchange
SoundExchange is the premier music technology organization with a mission to power the future of music. Founded independently in 2003 to build a fairer, simpler and more efficient music industry through technology, data and advocacy. The only organization designated by the US government to administer Section 114 recording licenses, SoundExchange collects and distributes digital performance royalties on behalf of 600,000 music creators.Through unique music technology solutions that turn data into precise revenue, SoundExchange $9 billion delivery to date. For more information, see: soundexchange.com.
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