Spotify releases what it calls its biggest app redesign to date. This is a new “dynamic” mobile his interface aimed at giving listeners a more active role in discovering new audio content and offering creators new ways to share their work. Reveal.
The newly redesigned Spotify app will gradually roll out to users around the world starting Wednesday (March 8), the company said. At Stream On, his second event showcasing new features, creator tools, and programming, he unveiled a new user interface. The update is the most significant change to Spotify’s mobile app since it debuted more than a decade ago and “brings Spotify to life,” CEO Daniel Ek said at the event.
Highlights of Spotify’s redesigned app experience include a new vertical home feed. It has sub-feeds for Music, Podcasts & Shows, and Audiobooks, with personalized visual and audio previews. Smart shuffle to suggest new songs while building a playlist that can be added with the tap of a button. Podcast Autoplay automatically starts playing new podcast episodes that match your preferences.
The new Spotify app also prominently features previously announced DJs. It’s a personalized AI-powered guide with lifelike-sounding synthetic deejay voices that play streams of music based on your music preferences and listening history. DJ’s beta, which launched on February 22, is now available to his Spotify Premium subscribers in the US and Canada. According to Spotify’s internal data collected between February 22nd and March 1st, those with access to a DJ spent 25% of their time listening to the feature (and more than half of those listening for the first time). but came back the next day to hear the DJ). .
Spotify has released an animation showing the look and feel of its new music feed.
According to Gustav Söderström, Spotify’s co-president and chief product and technology officer, Spotify’s recommendations drive nearly half of all user streams, and when listeners decide to follow a creator, on average “That’s why, unlike many other platforms, discoveries on Spotify give creators more than just a fleeting moment of viral fame,” he said. . “These meaningful, long-term connections are a key part of what makes Spotify a platform for professional and aspiring artists.” According to Söderström, Spotify’s app maximizes the time spent listening It’s optimized to help users find what they want to hear as quickly as possible, not just for simplification.
Within the new home experience on mobile, users can scroll through visual feeds of music, podcasts, and audiobooks, sample audio (and video podcasts where available), and then preview the audio. When you find something you like, tap to save, share, or preview. You can also play multiple songs from playlists and albums, read along with transcripts of many episode picks, and watch video podcasts.
A search section in the new Spotify app allows users to scroll up and down to find short visual canvas clips from tracks in their favorite genres. Spotify is also introducing this feature to popular playlists such as Discover Weekly, Release Radar, New Music Friday and RapCaviar, allowing users to quickly preview tracks in a playlist before playing.
Among the changes, Spotify pointed out that favorites will remain in the app. User shortcuts or recently played tracks will still appear at the top of the home feed. Additionally, the app adds them to the top of the Music, Podcasts and Shows, and Audiobooks subfeeds.
In other announcements on Wednesday’s Stream On, Ek said the company has paid out about $40 billion to music rights holders to date.
