Persian podcasts are growing fast – here’s everything you need to know…
It’s hard to say how it started. In many countries in the Middle East, media and radio are run and led by governments and public institutions, making it difficult to trace the roots of the first Persian-language podcasts, but our research suggests that It was somewhere around 2012. The first Persian podcast was born, and hundreds soon followed. Persian podcasts have now formed a large private industry in the Middle East, with around 10,000 active shows and new ones being created rapidly every day. But wait, why are there Persian podcasts in the Middle East?
Good question! The Middle East has his three main languages: Persian (or Persian), Arabic and Turkish. Of her 450 million people living in the Middle East, 120 million speak Persian as a first or second language. Podcasts and audiobooks are a major source of entertainment for Persian youth, but many also listen to podcasts to gain awareness about important matters or to learn new subjects. , a more elite and educated group of people, and in terms of age groups, 20-30 year olds show a strong interest in podcasts. 41% of her podcast listeners fall into this age group, followed by her 30s. By the age of 40 she made up her 32% of Persian listeners. 14% of her Persian listeners are over the age of 40 and 13% are between the ages of 10 and 20. Persian podcasts are available in all kinds of categories from business, history, true crime, politics and government to music, comedy, news and stories. When it comes to popular Persian podcast categories, Education and Personal Development come first, followed by Society and Culture, Literature, Stories, and Art. Welcome to the world of Culture Vulture!
Now let’s talk about market players and content creators. Shenoto (pronounced like /ˈʃenōtō/) is Persian’s largest podcast platform and podcast network and plays a key role in this market. Out of 10,000 Persian podcasts, over 8,000 work with his Shenoto or choose Shenoto as their hosting provider.
Shenoto is a freemium platform. Free content and features are available to all users, with a limited premium archive available for subscription. This premium service also provides an additional revenue stream for content creators, but his 90% of Persian podcasts are free, and content creators earn mostly from sponsorships and advertising. Branded podcasts are still uncharted territory for all but a few big companies, but this is changing rapidly as more and more companies rely on podcasts as a means of establishing their brand image. . In terms of user preferences, 62% of Shenoto users prefer using the website and 38% use Shenoto Mobile his application.
About Shenot
Shenoto is the first and largest Persian language podcast platform and network in the Middle East. Founded in 2017 by Amir Hossein Madadi, a creative entrepreneur with years of experience in content creation, software development, IT and media management. As a platform, Shenoto promotes an inclusive audio he ecosystem among Persian creators, market tools and services that enable podcasters to acquire an audience, grow their podcasts and increase their revenue. provide. Here at Shenot, we are dedicated to promoting Persian podcast culture by making audio content more accessible, more inclusive and more diverse. For more information about us and what we do in Chenoth, please visit our website. The Android app is also available on Google Play, so if you are interested, please try it. You can also contact us at info@shenoto.com.
