From Tommy Hilfiger’s new fall collection and interactive events, to Eland’s responsible fashion commitment and CIIE’s designer exhibition, fashion is making a strong return to Shanghai.
French luxury group Kering and all its brands are participating in the China International Import Expo for the fourth consecutive year. Inspired by the ‘Blue Skies Forever’ concept, this year’s expo will offer an experience of both beauty and tranquility.
Designed by the renowned architectural firm Gensler, the architectural concept and pavilion feature an environment created under pure white light and a dome, revealing a peaceful, clear summer sky.
Visitors will have the opportunity to take the time to pause and have fun observing the spaces and various objects showcased by luxury brands such as Gucci, Saint Laurent, Bottega Veneta, Balenciaga and Alexander McQueen.
Having chaired the CIIE Exhibitor Alliance’s Sustainable Fashion and Lifestyle Committee for the second year in a row, Kering contributed to the forum “Circular Innovation – Sustainable and Green Consumption in Fashion” on 7 November. and discussed ways to promote the development of a circular economy. Through the reform of green consumption under the theme of “Beauty of Harmony and Circulation”
Tommy Hilfiger, a designer fashion brand characterized by the quintessential “American cool”, unveiled its Fall 2022 collection in Shanghai. Brand’s choice is his Somekh Building, an iconic historic building a block away from the Bund.
Created in partnership with illustrator and graphic designer Fergus Purcell, the label presents a new TH monogram, reinterpreting modern prep. The collection, which was just unveiled at New York Fashion Week in September, maintains the brand’s classic American prep roots, including rugby stripes, polo shirts, blazers and varsity jackets.
Also introduced was a limited edition collaboration between Tommy Hilfiger and Richard Quinn. The collection focuses on bold graphics, western nostalgia and proportional shapes, incorporating Quinn’s signature pop art and floral designs. His ‘daisy motif’ appears on oversized navy and white quilted his coats, tops and pants, combined with the newly introduced ‘TH monogram’.
The Shanghai showroom, housed in a 100-year-old brick house, will also host a more comprehensive event, Flip It. This 10-day event of his will combine fashion, art, music and entertainment to provide a creative, interactive experience.
Visitors can take fun selfies with a variety of filters, take on the Rubik’s Cube Challenge, and get free drinks and city views from the Lucky Draw.
South Korean fashion brands embrace social responsibility and donate over 5,000 pieces of clothing to underprivileged and single-parent families.
Brand ambassador Xu Mengjie, a 28-year-old pop singer and actress, participated in a charitable donation and called on fans to reach out to those in need.
Donations will last for a month and will be available through both Eland’s digital channels and physical stores through late November. If Xu’s latest collection goes on sale, the brand promises to donate one of her garments.
Made with high-quality fabrics, soft touches and versatile designs, the collection encompasses distinctive college looks, daily wear, sports styles and holiday series. Featuring a color palette of pinks, beiges, navy blues, and browns, it has a simple, sophisticated feel that goes well with the late autumn vibes of the city’s young female commuters.
Every year, Eland China gives back 10% of its annual net profit to social projects, contributing about RMB 1.1 billion (US$151 million) since 2011. From nine states, she has selected 800 volunteers to provide free tutoring to children in remote mountainous areas.