Saudi Arabia’s Film AlUla, an organization that seeks to attract international productions to the vast expanse of desert and giant rocks that boasts ancient cities, has established connections with the fashion world.
In a shingles area roughly the size of Belgium, in northwestern Saudi Arabia, which includes lush oases and vast sandstone gorges, the film commission has been working on the use of eco-friendly studios and projects by female directors at the intersection of film and fashion.
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AlUla Creates has partnered with the British Fashion Council and Saudi actress Mia Al-Zahrani (“Perfect Candidate”). British filmmaker and creative director Alec Maxwell – founder of digital platform Kloss Films, whose clients include Bvlgari, Stella McCartney and Carolina Herrera – said in a statement that fashion models Helena Christensen and Eva Herzigova will promote the platform. “Ambassador”.
Caroline Rush, CEO of the British Fashion Council, said in a statement: “Allura Creates supports women founders in fashion and film, sharing their creative processes and accessing their platform. , provides a platform for building an international audience that promotes cultural exchange through the female gaze.
Charlene Deleon-Jones, Executive Director of Film AlUla, commented: Screens in homes, schools, and boardrooms have been talking about her sector. The beautiful landscapes of AlUla, the streets of Jeddah and the time spent at home in Riyadh cannot fail to highlight the fashion, art, warmth, vibrancy and intelligence of this generation. AlUla Creates is part of this landscape, offering opportunities for creative development and collaboration across sectors and borders. “
Hollywood productions shot at AlUla include Gerard Butler action thriller Kandahar, directed by Ric Roman Waugh.
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