Stepping into Nevada City Video is like stepping into a treasure trove. Thousands of DVDs line the shelves and walls, covered in everything from children’s movies to TV series, foreign films to classic comedies.
Store owner Debbie Atwell-Tavares has been running the store since 2010. A longtime movie buff of hers, she decided to turn her love of movies into a business. Little did she know then that 13 years later her store would be her only store. In every direction she is 100 miles.
“Even Mother Trackers doesn’t carry[films]anymore,” Atwell-Tavares said. “Everything in Reno closed years ago.
Atwell-Tavares, who spends her days surrounded by movies of all genres, has garnered a loyal customer base, most of whom she said are Nevada City residents.
“People in Nevada City have to go shopping in Brunswick,” she said. “But people from Grass Valley don’t always come here. They miss good food across the street (Jernigans). Run BriarPatch and don’t use Cali (Organics) at all.” There are also people, and it’s strange that they are so small and so close but so far apart.
“One of my customers was listening to KNCO and the DJ was talking about how sad there are no video stores in town.
“I have a lot of seniors who open up to me,” she continued. “There are also many families who refuse to tube their children. Suppose you have Netflix and most of what you want is on Netflix, but your child has never seen “The Breakfast Club”. Or because the original “Ghostbusters” wasn’t in rotation on Netflix at the time. come to me at So they come here and rent it. Or you have a basic cable that receives PBS, but don’t want to pay for HBO.”
At her dog-friendly facility, Atwell-Tavares helps customers make choices while breeding several dogs of her own. She may not have been able to name her favorite movie of all time, but she enjoys sharing her opinion and recommending it. She estimates that post-COVID Hollywood is back to making quality movies and is producing many.
“Every year it changes because I find something new that I really like. You can laugh, but you need a sense of humor because it gets dark. I liked “no”. “No” is a crazy sci-fi, horror and western comedy mashup of all these crazy things. And I still love “Once Upon a Time in Hollywood”. ”
Atwell-Tavares said she essentially just wants the community to know that she and Nevada City Video are still there and ready for business. Thirteen years after she took over her shop, she still loves what she does and is happy to pursue one of her own passions for her living. think. With her clientele there, her former owner noted her knowledge of movies.
“The previous owner was like, ‘You know your movies very well.’ He said, ‘Well, I’m considering selling the place. The price was good.’ I managed to do it, but I really didn’t want to work for someone else.It was one of those things…”
the kind you see in movies.
Nevada City Video is located at 108 Argall Way in Nevada City. Call 530-265-3118 or online at http://www.nevadacityvideo.com. It is closed on Wednesdays and Sundays, and is open from noon on other days.