SM Entertainment’s boy band NCT’s ‘Infinite’ expansion will end in 2023, the K-pop agency has confirmed.
On February 25, SM Entertainment shared the latest in a series of videos about its new “SM 3.0” strategy.In this video, SM co-CEOs Chris Lee and Tak Young-jun answer fan questions. , also announced that boy band NCT’s expansion will end in 2023. Subunits NCT 127, NCT Dream, WayV.
The agency initially planned to expand the group “infinitely”, with new members and sub-units constantly being launched, targeting different regions and demographics. They share that Japan-based NCT Tokyo’s debut will be the last NCT sub-unit to be added.
The management office said, “With the debut of NCT Tokyo (tentative name) in 2023, NCT’s infinite expansion will end.” We will support you as much as possible so that you can engage in
It was only two months ago that SM Entertainment founder Lee Suman teased a potential Singapore-based NCT subunit, and NCT Saudi Arabia is also on the way. Plans to launch US-based NCT Hollywood through a competition series were also discussed. These projects were probably discontinued under the SM 3.0 strategy. SM also cut ties with Lee Soo Man in a highly publicized controversy related to his acquisition of SM by HYBE.
According to an investment report released last week, NCT Tokyo is set to debut with its first mini-album in April. The rest of NCT Tokyo’s members have not been revealed, but fans are speculating that Japanese NCT 127 member Yuta will also be joining the group.
Elsewhere in the video, SM’s two co-CEOs introduced two changes. improved disclosure and execution of artist activity, and more evenly distributed content and opportunities across the agency’s roster.
While answering fans’ questions about the health of SM’s artists, they also announced a newly established artist care center that will manage the mental and physical health of artists through personalized counseling and sleep and stress management. bottom.
The new center will also support artists’ “self-development”, including additional post-debut vocal, dance and language classes if they wish to participate.