National Funding has hired Rob Rosenblatt as president of the Business Loan Center, the company’s new digital lending arm.
Dave Gilbert, Founder and CEO of National Funding, said: “His mission is to create high-value products that leverage the power of big data and cutting-edge underwriting for small businesses via the digital ecosystem.”
Rosenblatt recently served as CEO of Behalf, an alternative lender that facilitates omnichannel commerce between SMB buyers and sellers. Previously, he was General Manager of Loans at Kabbage. In previous roles, Rosenblatt led co-branding and membership for American Express, the He Rewards Alliance, and cardholder loyalty and innovation for Chase.
“I am delighted to be leading the new Business Loan Center. My experience has shown that SMBs are in constant need of capital, especially through digital channels. With the support of Dave [Gilbert]Joseph [Gaudio] Rosenblatt is excited to offer innovative digital options to small businesses.
National Funding President Gaudio said: “From Rob’s experience, I am confident that National Funding has the necessary strength to write the next chapter.”