London – The smell of fashion.
French luxury brand Mugler will take over the Selfridges corner shop until December 3 with ‘Body Space’, featuring the brand’s signature scents Angel, Alien and Alien Goddess, along with Mugler’s Fall 2022 and Spring 2023 collections. A selection of works from and a celebratory gift.
The Corner Shop features a series of reflective silver sculptures depicting the human body and its natural contours, created in partnership with Random Studios.
“Mugler’s installation at Selfridges was born out of my love of curves. We loved the bold view from the top and the idea of a more intimate experience when you’re inside a sculpture,” said Casey Cadwallader, creative director of Mugler, an American designer who joined the Maison in 2017. .
This is the first time the brand has set up an immersive popup. “[It’s] A unique approach with a strong architectural gesture. All of the Maison’s boldness and creativity come together in one place,” said Daniel Lahana Eidenbaum, Global President of Mugler Fashion and Fragrance.
A limited number of fragrances will be available in chrome. One of Mugler’s best-selling scents, Angel gets a special treat with the brand producing 30 unique bottles. These are hand-blown and hand-carved and available in pop-ups.
Existing and new customers of Mugler perfumes can refill their bottles at the Fragrance Fountain in the corner shop. Angel has been refillable since his 1992, and the brand is committed to disposing of its installations sustainably and ethically.
Starting at £25, Mugler stationery and playing cards are available as a nod to the festive period ahead.