dubai,United Arab Emirates, March 1, 2023 /PR Newswire/ — SojournThe leading travel marketing platform today shared the latest data, middle east continues to build on strong travel momentum in 2022. Due to his relatively quick recovery from COVID-19 in the United Arab Emirates, Kingdom of Saudi Arabia (KSA) Seeking to secure its place on the tourist map with an ambitious visitor push, the strong desire to travel to the region is likely to continue through 2023. 72% from APAC, 48% from EMEA, 36% from US, Canada30% from LATAM, 23% from LATAM caribbeanWith last year’s FIFA World Cup boosting a travel recovery in the region, Sojern is keeping an eye on the current state of travel now that the tournament dust has settled.
2019 levels of regional hotel demand increase in many Middle East countries
some recent report emphasize it middle east Destinations are leading the world travel recovery. of dubai Expo 2020 and last year’s Expo World CupSojern’s latest lodging data confirms this positive picture, showing that interest in the region is high and beyond from most origins in 2023. January 2019 level. Inbound demand from Africa, Asia Pacific (APAC), and Latin America (LATAM) markets continue to grow, with KSA showing one of the most notable increases in demand. The country is expected to see a 541% increase in searches for international accommodation in 2019 in 2023. Africafrom 358% Europe279% from LATAM, 251% from LATAM usa from 2,547% CanadaThis bump is their tourism ambition The goal of attracting 100 million annual visitors by the end of 2010 looks to be off to a strong start.
Qatar There is a particularly strong interest from Latin America, and it continues to ride the wave of the World Cup.Lodging demand from rural areas middle east Visitor arrivals are up 123%, with the rest of the region reaching 2019 levels. Africa -95%, Europe – 71%, APAC – 69%, LATAM – 255%, America – 255% and Canada – 172%.recently in formula 1 announcement Qatar Airways will become a new global airline partner on a multi-year agreement, offering cutting-edge technology and hospitality, as well as the return of the Qatar Grand Prix in October. event With it running through 2023, Sojern will be watching closely to see if interest in travel continues to grow.
Lodging search turkey and Egypt is also on the rise and is now above 2019 volume. egyptian Ongoing travel intentions may have been driven by country Recruitment direct flights from Doha Bring fans to Egyptian cities and boost tourism during the World Cup. Moroccan The tourism industry has been slow to recover so far, but Sojern’s data show there was considerable growth in 2023 compared to 2021/2022. The Moroccan government sector Returning to the revenue and visitor numbers it recorded pre-pandemic, Sojourn foresees continued growth through the rest of the year.
Global travelers to the Middle East seek shorter stays compared to pre-pandemic levels
Sojern believes global travelers are less likely to stay in the same hotel for more than two weeks in 2023 compared to 2019. With global travel restrictions now largely lifted, the traveler may be looking to plan multiple short stays in his single stay. A trip to change their experience. Also, given the availability of intra-regional flights with local low-cost airlines, travelers may prefer to visit several countries in the Middle East for a few days each.
Sojern also noticed that the majority of travelers are only looking to stay for one day. QatarThis could be because travelers added it to their itineraries because of the influence of the World Cup, or because many travelers middle east As a stopover when flying between Asia Pacific and EuropeQatar Airways also offers stopover packagewhere travelers can stay Qatar Visit two destinations in one trip before heading to your final destination. KSA is also interested in longer stays of up to a week.This is their total tourism Spending of $43.33 billion A 93% year-on-year increase in 2022 could help the country reach its goal of attracting 25 million tourists by the end of 2023.
US travelers remain an important market for Middle Eastern countries
Sojern also confirms that over 75% of U.S. travelers stay in the region for eight or more days.compared to other long-haul destinations Asia They want to stay for a week or more, making them high-value travelers to Middle Eastern destinations.many CountryIncluding KSA have made it relatively easy to obtain a tourist visa. Omanhas completely abolished many tourist visas in order to attract more valuable visitors.
“According to our latest data, the purpose of the trip was middle east “It’s heartening to see the World Cup empowering the region.” stewart smithManaging Director MEA&I Sojern. “Long flight times and potential misconceptions about the region as a travel destination may continue to drive relatively cautious travel planning. Kingdom of Saudi Arabia Continue to influence valuable U.S. travelers and other global visitors. Never underestimating the power of data, activating large-scale multi-channel activation and ensuring that marketing is always effective is crucial for hoteliers and destinations his marketers in this critical time. It helps set you up for success. “
About Sojourn
Sojourn is the leading digital marketing platform built for travel marketers. Sojern provides multi-channel marketing solutions that leverage artificial intelligence and traveler intent data to drive direct demand. Over 10,000 hotels, attractions, tourist offices and travel marketers use his Sojern every year to attract travelers from all over the world.
source sojourn
