Meta is consolidating generative AI work across the company into a new product team tasked with integrating the latest technologies into their products faster.
why it matters: Companies large and small are rushing to bring generative AI to their customers.
News promotion: Meta is creating a product team reporting to Chris Cox, led by VP Ahmad Al-Dahle, who spent 16 years at Apple before joining Meta in April 2020.
- On Friday, the company released one of its larger language models, LLaMA, under an open source license.
what they sayIn a post on Instagram and Facebook on Monday, Zuckerberg said, “We are creating a new top-tier product group at Meta focused on generative AI to accelerate our work in this space.
- “In the short term, we will focus on building creative and expressive tools,” he said. “Long-term, we will focus on developing AI personas that can help people in many ways.”
- “We are exploring experiences using text (such as chats on WhatsApp and Messenger), images (such as creative filters and ad formats on Instagram), video and multimodal experiences,” Zuckerberg added. “There’s a lot of basic work that needs to be done before we get to a truly futuristic experience, but I’m excited about all the new things that will be built along the way.”
between lines: Meta has done a lot of research in this area, but has been more cautious about incorporating such technology into their products than Microsoft or Google.
- The purpose of the new organizational change is to allow the language and image models Meta researchers have been creating to appear more quickly in products like Instagram and Facebook, as well as the company’s Metaverse creations.
- Outside of this product team, Meta will continue to have researchers working on long-term research across various forms of AI. This includes researchers whose academic work Meta continues to publish and share externally.