Ever since Marvel took power, the company has continued to make movie after movie, sparing no expense.
Certainly, some of the films that had multi-million dollar budgets have paid off. Avengers: Endgame, for example, is currently the second highest-grossing movie of all time, and Avengers: Infinity War ranks sixth on this list.
Marvel has certainly mastered the blockbuster genre in their universe and knows what fans want from such a movie. has started to become a bit repetitive (even with a huge budget).
More worryingly, these new Marvel movies are becoming increasingly difficult to make ends meet in terms of profitability.
Let’s look at Ant-Man 3. With a budget of $200 million, he needs to triple to make even a little profit. To add insult to injury, many fans are unhappy with how the movie turned out.
People wanted a plot-driven personal story that focused on the conflicting relationship between a father and daughter, but what did they get? Another blockbuster CGI festival.
Most people still enjoy it, but the question is, “How much can a typical movie of this genre keep people entertained?”
Other fans endorse the idea of a low-budget movie, arguing that Marvel TV series have been known to do well on minimal budgets.
However, some shows went downhill after the first season, or (in some fans’ opinion) the finale was ruined by being too big.
Many TV series and franchises suffer from the same problem. If you’re successful enough to go on for a few seasons or movies, you’ll start coming up with ‘worst villains’ and ‘life-changing fights’ for each season and movie, and you’ll have that kind of value in the eyes of your audience. Lost.
So far Marvel has managed to find a way around it, but will they continue to be so clever and/or lucky? For how long?
Personally, I wouldn’t mind if Marvel started making smaller, more personal stories with fewer special effects in addition to their usual jaw-dropping blockbusters.
The higher the cinema quality, the better!