jelly roll Build-A-Bear and Build-A-Bear are not two words that are commonly associated with each other. But when it comes to the country music genre, the former rapper-turned-country hitmaker doesn’t want to use teddy bear retailers as a metaphor to explain how the country music industry manufactures artists. I couldn’t help it.
In a recent interview about Big D & Bubba Jelly Roll, 38, who has built a career from scratch after being trapped in the justice system for over a decade, takes obscure artists, gives them images, and sells the images to the public. He explained why he doesn’t think the money-making strategy of writing artists’ scripts for shows doesn’t serve the future of country music.
“There are a lot of people in Nashville who have participated in the Build-A-Bear program,” Jelly Roll began. “You know, the label came in, found the bear, put pants on the bear, gave the microphone to the bear, gave the guitar to the bear, gave the bear a song, gave the voice lesson to the bear, put the bear on stage. Stand up and give the bear a country radio single. Let’s be honest, there’s a lot of Build-A-Bear in here.”
Jelly Roll’s message seems to run counter to the formula that has been used to build artists over the years, but some of Build-A-Bear’s stars say, ” It turned out to be a great person,” he admits. Some of them deserve it,” he added. “Some of them are not so many.”
Jelly Roll, on the other hand, said he has noticed a recent shift within the country music format where talented musicians and singer/songwriters are stepping up by showing off a more authentic side of themselves.
An out-of-the-box musician, Jelly Roll breaks the current country music mold and is proud to be an advocate for so many artists. He has shown his support for major artists such as Morgan Wallen, HARDY, and ERNEST, and championed up-and-coming artists like Alexandra Kay, showing that he thinks they can change the look of the genre. clarified.
“What’s happening on Music Row right now is people are actually giving af**k. As if authenticity has finally come to pass in country music. Listen, I said this , and very clear: Music Row was always like Build-A-Bear,” Jelly Roll repeated in conversation. Bassin’ With The Boys“They would literally go find a man or woman, style him and dress him, hand him a cowboy hat, Ernest hand them a hit record, hand them a Fing Gibson guitar. Standing on stage, and some guys, you don’t know, singing songs you don’t know, singing songs you don’t know, 80 streams open for amphitheater acts as direct support He was like Build-A-Bear…a fully manufactured one.
With two No. 1 hits, “Dead Man Walking” and “Son Of A Sinner,” Jelly Roll recently made history with a record-breaking 25 consecutive weeks at No. 1. billboard‘s Emerging Artists of All Genres chart, announced that he was back on tour after a brief touring hiatus.
His North American Backroads Baptismal Tour begins on Friday (July 28) at the Bank Plus Amphitheater in South Haven, then tours across the United States, including Milwaukee, Kansas City and Cincinnati, before heading to the Mid-Florida Credit Union Amphitheater in Tampa on Saturday. ends with (October 14). Jelly Roll brings numerous supporting artists on his tours. They include Ashley McBride, Kaitlyn Curtis, Chase Rice, Elle King, Markless, Struggle Jennings, Three 6 Mafia, Yellawolf and Josh Adam Myers.
Jelly Roll will also provide direct support for Eric Church as part of the Outsiders Revival Tour apart from the headliner trek in September. Jelly Roll is also in the process of completing a full-length album. His latest releases to be featured in upcoming projects are ‘she’ and ‘NEED A FAVOR’.
Tickets for the Backroads Baptism Tour go on sale today (February 24) at 10am local time at Ticketmaster.com. For a full list of tour dates, visit Jelly Roll’s website.
