Obstetrics and Gynecology is getting a virtual hand from Iron Health, a startup that plans to enhance patient care with a digitally accessible medical team.
Important reasons: The company has raised $4.5 million in seed funding from digital health incubator Redesign Health and the March of Dimes innovation fund (the latter’s first investment). CEO Stephanie Winans speaks exclusively to Axios.
detail: Iron plans to use the funding to build a technology platform and care model, and to launch two health system contracts by this summer, according to Winans.
- The company plans to raise Series A funding at the end of the year or early 2024, she added.
News promotion: The American College of Obstetricians and Gynecologists predicts a shortage of 22,000 obstetricians and gynecologists by 2050, and estimated that half of U.S. counties will have none in 2017. doing.
Usage: Iron provides a healthcare system, and the OB-GYN practice virtually extends that practice, giving patients virtual access to providers spanning primary care, behavioral health, weight management, postnatal care, and menopausal care. to
- “We are addressing this from a provider perspective to address the patient gap in the women’s healthcare system,” Winans said.
- “Having had babies for 25 years, I am curious to know where the patients are being cared for. [Iron] We need to build this from the bottom up,” says Elizabeth Cherot, chief medical officer at the maternal and child health nonprofit March of Dimes.
- “For hypertensive patients who need care during or after pregnancy, or beyond when it comes to their next pregnancy, where women go through the cracks, I think iron can help,” says Cherot.
Backstory: The idea for Iron came from a mutual desire to build within the existing healthcare system, Lesley Solomon, chairman of the Redesign venture, and Winans told Axios.
- “My perspective on the provider side was, ‘Instead of building this out of the box, let’s partner with the providers women trust the most to enhance the work they’re already doing.’ I did,” says Solomon.
🏋🏽♀️ One fun thing: The company subscribed to the fact that women need more iron in their diets than men, and gave it its name with the aim of strengthening women’s health care systems.
State of play: Fueled by the Supreme Court’s overturn of Roe v. Wade’s ruling and growing awareness of health care provider shortages and gender-based inequalities in care, women’s health startups last year raised 2% of their 2020 funding. We raised a total of $1.16 billion, doubled.
- Fertility clinic operator And employer benefits provider Kindbody raised $100 million earlier this month at a $1.8 billion valuation.
- Women’s mental and reproductive health tech startup Caraway raised $10.5 million in seed capital last summer.
- Maven Clinic, a virtual maternal, child and family health unicorn, raised $90 million last fall in a Series E fund at a $1.35 billion valuation.