Between Instagram and TikTok, Laura Whaley boasts over 5 million followers.
Canada-based Whaley made a name for herself in an interview earlier this week with what she described as a “relevant job description.” Whaley started her TikTok at the height of her pandemic. At this time, the virus forced everyone to withdraw and shift to working remotely. Whaley, like many, quickly felt isolated after the virus cut off human interaction. I focused my energies on filling in the blanks and sharing my experience working from home with others.
What was born out of despair grew into a source of pride that transformed Whaley into prosperity. It was not”, so it is a remarkable achievement.
“I just started posting content about my experiences working from home, thinking no one would see it,” Whaley said of her influencer origins. It is composed of people who can sympathize with this. [in] experience it [lonesomeness]”
Whaley describes her social media outlets as a “relevant and safe space” for interacting with like-minded individuals who may be experiencing loneliness related to the struggle of working from home. I like to think of it as something that provides a According to Whaley, over time, Whaley’s focus has broadened from her traditional nine-to-her-five corporate lifestyle, with more and more people engaging in “work experiences, stories, and professional life skits.” can now be shared. The majority of Whaley’s audience are Generation Z women. Her overriding goal is to help women succeed by empowering them in the (virtual) workplace.
One of Whaley’s most popular series is what she calls. how to say professionally, she explained, helps translate corporate conversations into everyday language. Additionally, Whaley runs skits on various topics, including how to set boundaries at work. “I have another group of characters that do their own skits,” she said.
Although her audience consisted primarily of Generation Z, Whaley deliberately did not try to target any particular group of people with her content. Her content is truly meant to be on an equal footing.Whaley’s goal is that whoever finds her work on social media, she continues to “connect with the people who follow me.” and understand their experiences.”
“For me, it’s about creating for my community that I already have, rather than focusing on people who don’t follow me.” Just keep it and create it for the community.It keeps evolving and it’s a beautiful thing.I think my focus is just creating for the workplaces that already follow me online.”
She added: This speaks to how much experience we all share in our professional lives, no matter where we live or how old we are. Over time, I’ve learned that content can be relevant to people of different demographics, so I try to focus less on specific demographics. ”
Whaley’s mantra of wanting to create work that is accessible and relevant to all epitomizes the disability community. As has been advocated many times in the field, the whole work-from-home dynamic is nothing new to the pandemic. It just forced me to stand up. Whaley’s research may therefore prove vital for those who struggle with isolation and socialization due to immobility. Regardless of how many people say that, the truth is that social media is a godsend for many people with disabilities. Pandemic or not, there are many people in the disability community who cannot (or should not) leave their homes for health and/or logistical reasons. In this context, the whaly community may be more influential than teaching people pure work skills, but it is important in and of itself. It can become a community of friends.
With today being International Women’s Day, Whaley wanted to share details of her collaboration with Amazon Canada. This partnership makes sense for her Whaley to work with Amazon to spread the word about women-owned small businesses. As a small business owner, her Whaleys know firsthand how difficult it is to keep a business running. She wants people on similar boats to know that they are not alone at sea. “I think a big part of why I’m interested in partnering is because when you support women-led businesses, when you support small businesses across Canada, you have such a huge impact on those people,” she said. She talked about her collaboration with Amazon. “I know they work hard in everything they do every day. I’m excited to support small businesses and people working hard to start something new and beautiful.”
On International Women’s Day, Whaley said the occasion is a poignant reminder that women everywhere need and deserve to be elevated and recognized. People can support each other while supporting themselves. “I think International Women’s Day is the perfect example of supporting each other, allowing each other to succeed, and cheering each other on,” she said. We’re so excited to see women and their businesses and give them more exposure.”
Whaley attributes his small business’s rapid growth to “posting at the right time.” When she started working, she didn’t have much in the way of how she wanted to help people. That hole in her market, combined with her creativity, so to speak, helped propel her to where she is today: “Why do you always have so many ideas?” And I was like, ‘Well, welcome to my brain, because it never ends.'” She said of her own creativity. was able to continue [run] from ideas. ”
Above all, Whaley considers herself a “business woman.”
“I am fascinated by different industries, small business or not. [or] Whether it’s a big business,” she said. “Learning the whole business behind social media was very appealing to me. I think these are the things that have helped me succeed in the space I am in.”
Her success is more than just numbers, but Whaley’s impression is strong.
“If you really want to sit down and think you have over 5 million followers [social media] Platform, my brain doesn’t even calculate that high,” she said. I can’t get my head around it, but the routine hasn’t changed much.It’s strange to sit here and think about it.I’m so grateful for the fact that I’m out in public and that I’m recognized and people I really realize how many followers I have when people come up to me and talk about content. “Wow, these are real people watching my videos.”
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