(Randy Lane & Jeff McHugh) We all spend many nights watching top-rated shows like Last of us, you, or young Sheldon…or are we? The truth is that most of us have never seen those shows.
We assume most of you have seen the highest-rated shows that we and our friends watch.
The Super Bowl on TV is, well, the Super Bowl. It’s the most watched show of the year. The average number of viewers for games this year was 113 million. The US Census Bureau estimates the country’s population at over 334 million he. That means only about a third of the US watched the number one show this year. Rhianna’s Halftime It should be noted that her show topped the game with 118 million viewers.
Fragmentation makes it worse by the week. Last week, Young Sheldon was his most-watched TV show with over 7 million viewers, followed by The Last of Us, where he had over 6 million. Only about 3% of the US watched his two highly rated shows. To be fair, these numbers vary by demographic, format, and market, but they aren’t huge.
how about a movie? Streaming, Covid, and other factors have cut theater audiences in half over the past four years. The top streaming movie, Everything Everywhere All at Once, has amassed nearly 6 million viewers.
Most major TV network shows have less than 10 shares. That means he’s less than 10% of the people who happen to have the TV on at that hour. That’s just a minority of your audience. Streaming shows are typically even smaller.
action step
On a radio show or podcast, know that the majority of your audience has never seen the show or movie you’re talking about. Set up the segment on the premise of and include an audio clip during the discussion.
It’s not fun to talk about statistics like movie box office success. Instead, focus on relatable scenarios, dilemmas, or conflict scenes beyond the film.
When discussing award ceremonies like the Oscars, focus on stories. What happened during the show that got the biggest reaction from the audience? Without Will Smith, Jimmy Kimmel might tackle Matt Damon before taking the stage!
Randy Lane is the owner of the Randy Lane Company. The Randy Lane Company coaches and brands radio and television personalities, business professionals, sports personalities, entrepreneurs and pop culture artists to help them develop their skills in communicating to impact audiences. . For more information, please visit www.randylane.com.
Jeff McHugh is known for his incredible talent for morning and afternoon drives. He brings a rare combination of positivity, creativity, and strategy to the shows he coaches. He is a member of his Randy Lane Company team.reach Jeff at [email protected]
