Grosvenor has announced a deal with global activewear and lifestyle brands, Sweaty Betty, at Liverpool ONE to debut the brand’s independent city store. Joining Peters Lane’s extensive range of premium lifestyle brands, his new 2,600-square-foot Sweat Betty site will be the brand’s largest retail outlet in the North of England.
Set to open in June, Sweaty Betty Liverpool ONE will feature the brand’s extensive range of women’s clothing, including leggings, outerwear, underwear and accessories, all in responsibly sourced materials and recycled bottles. The store design is a fresh new concept for the brand and joins Sweat Betty’s growing global presence in countries such as the United States, Ireland, Germany, Hong Kong, Singapore and Canada.
Mark Smith, COO of Sweaty Betty, commented: England. We look forward to joining the community this summer and providing great activewear and lifestyle choices for women around town. “
Rob Deacon, Senior Asset Manager at Grosvenor, added: We are delighted to welcome internationally renowned brands to our retail mix, especially Peters Lane, which has long been established as the region’s premier destination for premium lifestyle brands. “
Sweaty Betty’s signing follows the latest news that Hollister Co., the global teenage retail arm of Abercrombie & Fitch (A&F Co.), will move to South John Street with sub-brand Gilly Hicks.