Press Release: Dollar General
Dollar General has reconfigured and rebranded its dog and cat food line, Nature’s Menu. Our continued investment in private label represents value for money on today’s premium branded pet foods developed in response to consumer insights.
“Our team of brand managers and buyers strive to ensure that each private label item we develop is focused on the needs of our customers and their families. This is the case for Nature’s Menu, Dollar General’s exclusive super premium dog and cat food brand, says Jackie Lee, Senior Vice President, Brands and Global Sourcing. is manufactured in the USA by a family-owned company and, like all DG private brands, comes with a 100% satisfaction guarantee.We are excited to bring this exceptional premium brand of pet food to the market. .”
Nature’s Menu dry pet foods feature real beef, lamb or farm-raised, cage-free chicken as the primary ingredient. These pet foods contain vegetables and wholesome grains and are free of corn, soy, wheat, fillers, animal by-products, artificial colors, flavors and preservatives. Nature’s Menu dry pet food products are fortified with prebiotics and probiotics to support healthy digestion, and are packed with vitamins, minerals, including omega 3 and 6 fatty acids for healthy skin and coat. Other micronutrients are added.
Nature’s Menu dry pet food is available throughout the chain in 5- and 15-pound dog foods in chicken, lamb, or beef and brown rice. 5 lb chicken and brown rice puppy food. 3.5 lb Chicken and Brown Rice Cat Food. Prices range from $7.00 to $20.00 per bag.
This summer, Nature’s Menu debuts a newly reconstituted wet pet food made in the USA.
