Shanghai-based video streaming platform Bilibili reportedly sent an internal email on November 4 regarding upcoming adjustments to its gaming business unit. Affiliated departments will report directly to CEO Chen Rui, with the aim of “further strengthening the game business and implementing our game business strategy of ‘self-development and global distribution'”.
According to the email, 7 people’s oversight of Bilibili The game-related department was coordinated from Zhang Feng, the company’s senior vice president, to Chen. Zhang is transferred to manage other departments within the company.
BilibiliAccording to its unaudited financial report, operating profit for fiscal year 2022 was RMB 9.963 billion, up 18.66% year-on-year, while net profit attributable to ordinary shareholders of the parent company was RMB 4.289 billion, down from the previous year. 111.89% decreased. -A year.Second Quarter, Bilibili Achieved 4.9 billion yuan, up 9.2% from the same period in 2021 and down 2.87% from the previous month.
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Bilibili Earnings‘s mobile game business in the second quarter reached 1.05 billion yuan, compared with 1.233 billion yuan in the same period last year. “The decline was primarily due to the lack of popular new dedicated games in the first half of the year,” the report said.as a ripplingActivity on the game field has also declined significantly in the second most popular section of the .
long agoA major source of gaming revenue was from titles that were exclusively operated by the platform itself. Limited by the time required for game development and the dependence on operational channels, this mode did not encourage the platform’s self-growth and long-term development. The reaction was mediocre.
Bilibili We are currently investing in in-house developed games. Although there were few new dedicated games in the first half of this year, we released an in-house developed game “Artery Gear: Fusion” for overseas markets. Revenue from self-developed games has reached his 5% of total game revenue, showing a positive trend.Bilibili has now obtained four new game approval certificates in China, and six games, including two self-developed games, will be launched in overseas markets.
According to statistics from Youfan Research, as of October 2022, Bilibili Made at least 47 investments in the gaming sector, including 43 investors behind Tencent (189) and Netease (46) However, the actual figure may be higher.
