Chiru Labs’ digital/metaverse-oriented brand, Azuki, ventures into fashion, but this time into real life. For its first fashion act, the brand has partnered with Yoon Ahn’s AMBUSH®.
Working with Japanese streetwear brands, the web3-inspired capsule bridges the glamor of the ever-evolving digital world and multidimensional fashion. Designed by Yoon Ahn and Azuki’s girlfriend Zagabond, this capsule incorporates his AMBUSH® subdued design with a hoodie and pendant. The cloud and black hoodie features an elongated silhouette with a co-branded motif on the left chest. The rectangular pendant comes in silver and gold and is finished with an etched dragon and sculpture his dragon design.
“Azuki is AMBUSH® Exploring the intersection of various subcultures and web3 technologies through the lens of fashion. “AMBUSH® is bold and innovative, and our collaboration reflects these shared values.”
The collection will be released in a drawing held on Azuki’s website from Wednesday, November 9th through Friday, November 11th. Winners will have the opportunity to choose their favorite item from the collaboration.
Check out the capsules in the gallery above.
In related news, New York startup label Ouer is exploring the queer experience.