“I notice little things that most people don’t,” says Avi Brosh. “Designing a space is about paying attention to those little things. Create an overture.
This focus on the little things is evident not only in Brosh’s personal life, but also in his work.For example, newly opened
Palihouse West Hollywood. The hotel (the brand’s return to the LA area 15 years after it first opened there) is a charming, perfectly curated spot, full of delightful prosperity and luxury, big and small. “We have a specific strategy: neighborhood-style hotels,” he says Brosh. “LA is made up of all these little neighborhoods, and I would rather have six 30-room hotels in six different neighborhoods that have their own perspective and feel. It can be more of a ryokan with locals and a real connection.”
That sentiment extends even further as Le Petit Paris, a bed and breakfast-style guesthouse in Carmel, California, opens later this year, and is the latest addition to his portfolio. 6 in Los Angeles. “I’m always thinking about what’s going to intrigue me next,” he says Brosh. “That could mean expanding on the ideas we have. This new concept takes the B&B idea and makes it incredibly chic, layered and unexpected. We try to model with me as a customer and capture those details.”
Here Brosh shares what it takes to get the most out of life on the move.
