Despite the widespread recession in relevant markets, multinationals do not appear to be slowing down their trademark filings covering Web3, crypto, non-fungible tokens (NFTs) and the metaverse.
As February drew to a close, companies like General Motors, Lacoste, and Walmart expanded their territory with Web3-related trademark filings. January was an even busier month.
One of the latest NFT-related filings involved auto giant General Motors. submitted Two new trademark applications dated Feb. 16 covering the Chevrolet and Cadillac brands.
According to the application, the company is interested in downloadable digital media files, including collectible artwork, text, audio, and video, certified as non-fungible tokens.
A day later, on February 17, French apparel giant Lacoste submitted 5 trademark applications for “CHAMPS-ELYSEES”. Applications include detailed plans for NFTs, crypto transaction software, virtual clothing, virtual merchandise stores, and virtual real estate services.
Earlier in February, USPTO-licensed trademark attorney Mike Kondoudis shared on Twitter that US multinational retailer Walmart had filed a trademark application for the “SamsClub” name and logo.
retail giant claimed Plans for NFTs, blockchain software, virtual reality healthcare, cryptocurrency trading, brokerage firms, and financial services.
January was no exception, with Web3, NFT, Metaverse and Crypto from pet food company Pedigree, insurance company Nationwide, Irish distiller Jameson, French fashion giant Yves Saint Laurent and even the National Geographic Society. A related trademark application has been filed.
Related: Focus on NFT Trademark Applications by Major Companies This Year
Kondodis told Cointelegraph last month that the trademark filing is “a credible signal of future plans to use the trademark on the products and services described in the filing.”
Additionally, despite the bear market, 2022 saw a record number of trademark filings for NFTs, metaverses, and crypto-related products, intellectual property attorneys say.
