Warner Records’ first K-pop act, aespa and The Dematerialized, an experiential marketplace for digital goods, have joined forces to announce a groundbreaking polygon-based creative collaboration. Centered around aespa members and their respective avatars, æ-aespas, the digital capsule collection and editorial series represents a new connection between counterculture, music, fashion and the Web3.
These strong brands have developed digital capsule collections containing unique æ-pets, fashion accessories and exclusive outfits. “Fashion has always been central to our identity and we love the whole process of designing clothes, materials and accessories with our friends at The Dematerialized,” said her KARINA, WINTER, aespa member. NINGNING, and she says GISELLE.
Speaking to Hypebae about her favorite collaboration, aespa main dancer KARINA told Hypebae: Reid her vocalist Winter adds: We can’t wait to see fans wearing her AR with her filters and other accessories. ”
On the other hand, main vocalist NINGNING said: I’m so happy with how my complete look turned out!” GISELLE, the group’s rapper, said, “Aside from our clothes and accessories, the super cute ae-pets we created based on our personality are I love them, some are cute, some are fierce, I want them all!”
This limited collection is now available for purchase from The Dematerialized website. In honor of the launch, Hypebae got the chance to speak with Marjorie Hernandez, co-founder and chief product officer of The Dematerialized, about facilitating her ultimate 22nd century digital fashion and music collaboration.
Keep scrolling to read the entire interview.
How did the collaboration between a major Web3 market space and a groundbreaking Korean female music group come about?
Both The Dematerialized and aespa are industry-leading creative forces currently pushing the boundaries of Web3 and K-pop. We are working together. paper magazine I have been very inspired throughout the creative process of this collection. Our vision is perfectly aligned and this collection will be a history-making moment. A perfect opportunity for fashion, music and technology to converge in the new digital lifestyle arena, aespa sets a precedent for the entire music industry with this collection, exploring the unique way the creative industries collide in his Web3. I’m here.
Why did you think aespa would be a perfect fit for this project?
aespa is recognized worldwide for its inspiring creativity and self-expression. They continuously embody the spirit of innovation and truly represent the future of music and fashion! I am very happy to be able to aespa is a major girl group with virtual versions of themselves and entire virtual worlds in the metaverse. We look forward to bringing all the community together to experience this through a very special compilation and virtual collection.
The fashion industry’s Web3 has dominated media headlines over the last few years. Nevertheless, musicians have also used the space in various ways. What are your predictions for the future of the music industry in the metaverse?
The music industry is facing one of the biggest revolutions it’s ever seen with the advent of web3. The relationship between fans and artists has been completely redefined, with on-chain relationships allowing connections to grow in both the physical and digital worlds. Collaborate and get rewarded for your support and participation in new ways yet to be explored through tokenization and virtualization. Immersive experiences across the music industry transcend the boundaries of physical reality and become accessible to all.
What was the creative process behind the collection like, and what do you hope to convey with this collection?
The creative process behind this collection was a collaborative effort between aespa and SM Entertainment. paper magazine, Warner Music Group, The Dematerialized. A polygon-based digital capsule and editorial series centered around aespa and its virtual self, æ-aespas. This creative fuses pop-punk influences with his Web3 universe while leveraging the signature symbols, traits, and personalities of KARINA, NINGNING, WINTER, and GISELLE.
How do digital collections enhance self-expression and creativity in young audiences?
Digital collections enable new forms of self-expression, empowering users to create creative designs that are not confined to physical dimensional boundaries. Digital fashion is transforming the post-purchase experience, allowing users to travel through time with clothing that comes to life in unique ways and can be explored through AR, VR, and digital worlds. became. Designers are now creating collections for all audiences to wear that we could only dream of in the past. increase.
