Recognized as top of mind among consumers for decades, the fast fashion industry is beginning to give way to a new variation dubbed ‘ultra-fast fashion’.The move was fueled by extreme production volumes from online retailers such as Shine and the boohoo groupraised many issues regarding the treatment of workers, ethical sourcing and environmental impact.
As these issues become apparent, the demand for sustainable fashion brands has increased significantly, and companies are emerging to fill this niche. Most notable among these is the German sustainable fashion brand, home to Neonyt, the world’s largest green fashion exhibition, which has seen a growing consumer base interested in sustainable practices. I’m here.
What makes a fashion brand sustainable?
We define sustainable fashion as clothing made using materials that reduce the amount of material we use and waste to the environment. Sustainable fashion companies are often also concerned with a range of adjacent issues, such as ethical sourcing of materials, offsetting emissions and creating safe working conditions for their employees.Sustainability in Germany Given the momentum of the fashion scene and other similar communities around the world, we have identified sustainable fashion as one of them. new space Track on the PitchBook platform.
Top German sustainable fashion brand
Below are 10 notable sustainable fashion brands from Germany, including manufacturers, online retailers and related companies such as textile recycling and sustainability publications.
Erlich Teksil
Established: 2016
Headquarters: Cologne
Leadership: Benjamin Sadler and Sarah Grohe, co-founders and managing directors
Erlich Textil is a clothing company that specializes in selling lingerie products made primarily from organic and sustainable textiles. We also manufacture a number of household products such as towels and sheets, with a strong focus on accessibility. In February 2022, the company was acquired. Calida Group 15.62 million euros.
2Ally.Me
Established: 2013
Headquarters: Berlin
Leadership: Esther Hellmann, Co-Founder and CEO
2Ally.Me is an online retailer of t-shirts, outerwear and loungewear that specializes in using sustainable organic cotton. The company completed its Series A funding in September 2018, papa oscar ventures.
Store specializing in avocados
Established: 2010
Headquarters: Hamburg
Leadership: Till Junkermann, COO and Co-Managing Director
Avocado Store is a sustainable fashion distributor and eco-friendly lifestyle brand. They sell clothing and household items made from a variety of suppliers who work with sustainable materials.
bareware
Established: 2020
Headquarters: Konstanz
Leadership: Verena Ziegler, Co-Founder and CEO
BeaWear is an online retailer that emphasizes the use of technology in design and business strategy. Combining AI and data to reduce the need for returns and waste and produce better-fitting clothing. In January 2020, the company closed his early-stage VC funding to venture kick.
Eden
Established: 2019
Headquarters: Münster
Leadership: Steffen Gerlach and Reiner Mantsch, co-founders
Eeden is a chemical company responsible for the upcycling of eco-friendly textiles. They develop processes to reuse and recycle clothing and reduce waste in the fashion industry. The company received a seed round of funding in June 2022. Business Angel Beteiligungs, TechVision Phones When hi-tech grunderphone.
ICA Bremen
Founded: 2011
Headquarters: Bremen
Leadership: Bill Kingdon, Managing Director
ICA Bremen is a cotton testing and research company that works with manufacturers to improve cotton products and help them meet international standards. Joined Accelerator in April 2017 Plug and Play Tech Center.
Octopus
Established: 2021
Headquarters: Berlin
Leadership: Carla Reuter and Nancy Frehse, Co-Founders and Managing Director
Oktopulli makes sustainable, gender-neutral clothing for children.Their sweaters are made using recycled materials gleaned from second-hand and surplus items, and the company funded his early-stage VC funding. Purpose.
fin
Established: 2017
Headquarters: Mannheim
Leadership: Andri Stocker, Co-founder and CEO
Phyne is an online clothing brand with a focus on sustainable production. They offer a variety of streetwear items such as sweatshirts, caps, and t-shirts, and manage a clothing buyback and reuse program.The company used his early-stage VC funding to Matthias Storch Ventures.
beam
Established: 2016
Headquarters: Berlin
Leadership: Benjamin Schultz, Co-Founder
The Beam is a sustainability-focused publication that provides information on climate change and sustainable production. In January 2021, the company received funding from an early stage VC. Sorelia Capital.
exhaustion
Established: 2017
Headquarters: Munich
Leadership: Julia Zirpel, Co-Founder and CEO
The Wearness is an online retail platform for locally produced and sustainable clothing. They curate their selection to deliver products that are responsibly produced while at the same time exuding luxury. papa oscar ventures August 2019.
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