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    Home»Fashion»7 cool fashion brands to watch – WWD
    Fashion

    7 cool fashion brands to watch – WWD

    adminBy adminFebruary 28, 2023No Comments7 Mins Read
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    From February 21st to 23rd, the MAGIC and Coterie exhibition is back at New York’s Jacob K. Javits Center. At both shows, emerging labels and new exhibitors debuted spring 2023 collections of ready-to-wear, footwear and accessories.

    Here, WWD introduces seven contemporary women’s ready-to-wear and accessories brands from New York’s Coterie and MAGIC show.

    Adeigubo looks for fall 2023.

    brand: Adegbo in autumn

    designer: Adegbo in autumn

    Backstory: “I am the founder of my eponymous label, Autumn Adeigbo: culture, color, consence,” said the designer, who launched his label in 2016 and has raised over $4.2 million from investors in the past two years. , CEO and creative director, told WWD.

    “We are an ethical and sustainable brand with production in New York City and offices in Los Angeles. Fall 2023 inspired me to go to a ranch in Malibu. It was this really beautiful expanse of land with cows and cows I didn’t think this was the direction my brand was going in but apparently it’s actually in the zeitgeist [buyers] We call it the “New Americana.” Details include lots of flannel, plaid, all-over horse emblems, ikat and classic African prints, vegan leather (a mix of suede and leather), fringe detailing, and corsets layered over dresses. . We like to do classics with a strong twist. ”

    Autumn marked Adeigbo’s first appearance at Coterie as part of Informa’s Informa Markets Fashion for Change incubator program, where she showcased her debut jewelery alongside her Fall ready-to-wear and accessories collection.

    Key piece: A handmade tassel corset is layered over an ikat dress. Cotton-blend plaid dress (countless patchwork, smock, paneled ikat or plaid frock). Twin set in jacquard knit with horse appliqué. Leather and suede pants with fringes. Gingham check tank and matching pants. Debut capsule of themed and playful jewelry.

    retail price: Coasters are $30. Headbands range from $45 to just over $100. $600 to $1,200 shoes. Ready-to-wear from $300 to $1,200.

    Piper & Sky

    brand: Piper & Sky

    designer: Joanna McDonald

    Background: Piper & Skye is an emerging luxury handbag brand launched in Toronto and New York City in 2015, created to bridge the gap between sustainability and luxury. Material sourcing meets strict standards related to biodiversity and ecosystem restoration. “We Love What We’re Made Of” is his line of brand tags. “We believe that how a product is made, what it is made from and the people who make it are as important as the product itself. Our mission is to create beautiful and unique luxury handbags in a sustainable and sustainable way.This includes our in-house team, all vendors, suppliers, manufacturers, partners and mentors.Founder and Creative Director ‘s Joanna Macdonald said:

    Key piece: Del Ray Shopper, Playa Shoulder Bag, Lola Crossbody, Clutch with Detachable Strap

    Retail Price (USD) : Core Collection: $450 – $1,170. Small items: $225 – $270

    fray eyewear

    brand: Freyrs eyewear

    Background: Freyrs set out in Chicago in 2016 on a mission to create real value for the end consumer.

    It uses hypoallergenic stainless steel (for metal frames) polycarbonate lenses with excellent clarity and 100% UV protection. All mirror lenses have an anti-scratch and anti-oil coating. For the plastic frame, the brand uses high-quality polycarbonate or biodegradable acetate.

    Key style: Shey aviators, Billie aviators, Selina cat-eyes, Austin.

    retail price: $65 to $85

    Mozdeh Matin Fall 2023 Appearance.

    brand: Mozide Matin

    designer: Mozide Matin

    Backstory: In 2015, designer Mozhdeh Matin launched his first ready-to-wear brand, Mozh Mozh. Rebranding for 2022, we continue to focus on community, heritage and the codes of craftsmanship.

    “Mozhdeh Matin is a luxury brand that works with artisans to preserve Peruvian textiles and techniques while emphasizing form and detail in their designs. We will continue to innovate traditional techniques and build collaborative relationships with indigenous village artisans,” the brand’s statement read.

    “Rich in symbolism, Mozide Matin sowed the seeds of harvesting the artistic spirit of Matin to encourage the preservation of ancestral crafts passed down through the local culture and its unique wisdom. … surrounded by a study of color, gentle silhouettes and surprising textures, Matín’s creations come to life by adding modern sophistication and innovative textiles to traditional Peruvian weaving and knitting techniques. A highly personal and universal concept, Mozhdeh Matin creates artistic garment compositions embedded with history, linking the past with the present for future generations.”

    Key piece: Black midi dress from Tulipan. Chunky mini jacket, top and bottom. 100% natural rubber cargo pants. Carnival Long Dress; Capsule Knot Bag and Mini Cupis Bag. zigzag dress.

    retail price: $170 to $700.

    Abrand Jeans look.

    brand: abrand jeans

    designer: Co-Founder and Creative Director Perlundqvist leads Tanya Aston as women’s designer.

    Backstory: Abrand was launched in 2013 by Melbourne, Australia-based denim house ThreeByOne (which also owns Neuw Denim and Rolla’s Jeans).

    “We have been building our brand out of influencers for nearly a decade. Initially we called it ‘Asquad’ and we have worked with a lot of people. This season we have a sponsorship deal with Elsa Hosk from Scandinavia. We also have a distribution business for Abrand in Sweden. Richard Bell, co-founder and marketing director of ThreeByOne, added to WWD that the brand is meant to offer young fashionable women the highest quality denim at affordable prices. “We strive to bring you the hottest denim trends, but we do this with long-term quality in mind. is also excellent.”

    “We are self-funded and independent. We love the idea that denim is synonymous with youth culture and art. What we’ve found is that the denim business is very strong and we’re into this kind of fashion denim.”

    “We believe no one offers jeans of this quality, which is why Abrand is now Australia’s largest independent denim brand. I’m looking forward to recreating it,” Bell told WWD.

    Key piece: “Fashion Denim Collection” featuring Elsa Hosk for the brand’s campaign. Featured styles include pleated miniskirts, low maxiskirts, longline bandeaus, slouch jackets, cropped denim vests, blue and black denim wash carry and mid straight jeans, long sleeve tops and camisoles.

    retail price: $119 to $149

    Amambai

    Amambai

    Courtesy Amambai

    brand: Amambai

    designer: Mariella Schwartz Montiel

    Backstory: Launched in 2022, Montiel is a German and Paraguayan based in Paris. All textiles are handwoven by Paraguayan indigenous female artisans and shoes are handmade in Spain. For Spring 2022, the brand announced its first Creative Her collaboration with Chloé creative director Gabriella Hirst to create a range of footwear with the French brand.

    Key piece:Carmen platform, Maria flat woven sandals, Amparo espadrilles, and Monica heel booties.

    retail price: $360 to $525.

    Gaze from Jimo.

    brand: Jimo

    designer: Jimo Yang

    inside story: Zimo was launched in 2021 as an emerging designer label focused on celebrating Asian heritage through a ‘documentary vision’. Before launching Zimo, the designer worked with Proenza Schouler, 3.1 Phillip Lim, Prabal Gurung and others.

    “The motto of the label Zimo is ‘We the Visions’, which means that we observe, record and present. You can,” said Brand. In line with this concept, Zimo aims to reflect the contradictory phenomena of modern society in clothing and accessories, documenting the vanishing culture of the city and reawakening the group’s awareness. Zimo upgrades, transforms, and reconstructs these elements through a mix of diverse textile clashes, repurposed materials, collective craftsmanship, and contemporary silhouettes. The brand aims to express, imagine and evoke memories of its Asian heritage in a contemporary way, he told WWD.

    key piece: Wool tweed check pants and button top. Double-faced straight pants with vegan leather buttons. Vegan leather narrow sleeve blazer and curved trousers. Jersey ruffled hem pants, cutout crop top, red floral shrink dress, cutout VI jersey crop top, ruffled hem midi dress, asymmetrical skirt. Asymmetrical tank in twill wool. Balaclava in floral jacquard. Twisted beaded ruffled hem dress and twisted ribbed beaded sweater.

    retail price: $190 to $1,500.





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